Heroku Versus AppEngine and Amazon EC2 – Where Does it fit in?

I’ve just had a really pleasant experience looking at Heroku – the ‘cloud application platform’ from Salesforce.com but it’s left me wondering where it fits in. A mate of mine who works for Salesforce.com suggested I look at Heroku after I told him that I’d had some good and bad experiences with Google’s AppEngine and […]

Reverse Engineering Force.com’s Approach to the Cloud Computing Market

I’ve been a bit busy recently and so instead of finishing off the complex REPAMA SAS into the “Cloud Computing / Cloud Software / Cloud Management / Application Services Management” study, I decided to produce a rough draft of the much simpler REPAMA into Force.com’s go-to-market strategy instead. Whilst the segment analysis study only covers […]

Force.com – Hat’s Off Time

Steve and I met with the good people at Force.com this morning to get an update on their approach to the Cloud Computing market and to hear their vision for the future. I’d already carried out some REPAMA analysis of Force’s marketing proposition and, just like I found when I looked at Oracle’s ESB proposition,I […]

A Market Landscape/Taxonomy/Segmentation Model for Cloud Computing

I’ve completed the first draft of the cloud computing segmentation model upon which we will build our REPAMA studies. As I’ve mentioned before along my journey to arrive at this model, I’ve found the cloud computing market to have quickly become crowded and confused. This is largely due to the ease at which “traditional” vendors […]