portmanteu

Veniders – A Homage to Lewis Carroll…

Humpty Dumpty…and his portmanteau words. I can’t help thinking as I write about this brave new world of Cloud Computing that we might need a new one.

Through years of thinking about and writing on the subject of technology marketing, I instinctively refer to the party that sells something to the buying party as “The Vendor”. The problem that Cloud Computing has introduced though is that the selling party in Cloud Computing may not be actually be selling a thing, but rather may simply be providing access to a service.

So whilst there is selling of a sort going on here, if I were to refer to say Amazon as a cloud “vendor” it wouldn’t be strictly accurate. The good… Continue reading


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  • Gravatar icon of Danny Goodall Danny Goodall
    May 12, 2011 (12:01)
    The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? Hmm. I really do like the name Sarah but what about my ego? If I were to call the index 'GoodRead...
  • Gravatar icon of Sarah Bourne Sarah Bourne
    May 12, 2011 (11:36)
    The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? I suggest calling it the GoodRead Index. Maybe it's over-reaching a bit, but you'll just have to ...
  • Gravatar icon of Danny Goodall Danny Goodall
    October 14, 2010 (4:19)
    Truth Denied? The Software Appliance Revisited. I hope you could tell that I was being more than a little flippant here Jacques. Perhaps I should...
  • Gravatar icon of Jacques Talbot Jacques Talbot
    October 13, 2010 (1:56)
    Truth Denied? The Software Appliance Revisited. Allow me to disagrre. At a customer, we have used Datapower for years to process XML (BTW, it is ...
  • Gravatar icon of Steve Craggs Steve Craggs
    June 7, 2010 (4:38)
    New Report From Lustratus Research: A Competitive Review of SOA Appliances Pete,Thanks for your comments, and those of your colleague. I think Danny has answered the 'mar...
  • Gravatar icon of Pete Logan Pete Logan
    June 4, 2010 (4:03)
    New Report From Lustratus Research: A Competitive Review of SOA Appliances Hi,I'd very much like to develop a point made in the report where it is asserted that software ...
  • Gravatar icon of Danny Goodall Danny Goodall
    May 6, 2010 (12:35)
    New Report From Lustratus Research: A Competitive Review of SOA Appliances Thanks for your comment Blake. This is a marketing-focused blog that looks at different vendors' ...
  • Gravatar icon of Blake Dournaee Blake Dournaee
    May 5, 2010 (1:23)
    New Report From Lustratus Research: A Competitive Review of SOA Appliances Hello There - It seems that this is a very provocative report, especially with respect to the sta...
  • Gravatar icon of SaaS SaaS
    April 14, 2010 (2:57)
    The Decision Making Unit for Cloud Computing Nice Technology Related Blog. Will visit again.
  • Gravatar icon of Zaki Usman Zaki Usman
    October 16, 2009 (5:56)
    The Decision Making Unit for Cloud Computing Very interesting point of discussion. I would be very interested to hear your results.