An “average” marketing strategy
Mean. It’s a great word isn’t it. But what does mean, mean? If you see what I mean. It’s either hateful, the intended meaning of something or, as I want to use it here – an average. In this case it’s the “average” marketing strategy for a specific marketing segment. What would be the value of knowing the “average” marketing strategy for any number of strategic marketing elements for the segment in which you compete?
i.e. on average for your market segment who is the ideal target customer organisation? On average what job roles do your competitors target? On average which vertical markets are favoured? On average who does your competition see as… Continue reading
Posted in All Blog Categories, communication, Competition and Competitive Intelligence, high performance middleware, ideal customer, job roles, marketing, Marketing Strategy, Marketing Tactics, positioning, product marketing, prospects, Vendor-Related Posts | 
29West, competitive, ibm, low latency messaging, Lustratus, marketing strategy, middleware, positioning, REPAMA, solace systems, tibco | 
Leave a comment“We all target the same prospects”
We all target the same prospects!
I hear this a lot in the high-tech marketing world. Organisations tell me that when they are prospecting they and their competitors target the same organisations and the same people.
I want to highlight how assumptions like this can be very dangerous in competitive marketing. It’s lazy to assume that your closest competitors are saying the same thing to the same people as you are targeting.
Sure there are major similarities in most highly competitive markets but when Lustratus studies the protagonists and their relative offerings in detail we always find significant clear blue water between them.
We developed the REPAMA methodology to bring a little clearer insight into competitive marketing. … Continue reading
Posted in All Blog Categories, communication, high performance middleware, marketing, Marketing Strategy, positioning, Vendor-Related Posts | 29West, ibm, Latency Busters Messaging, LBM, LLM, low latency messaging, marketing strategy, messaging, middleware, positioning, Solace Content Router, solace systems | 1 Comment
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October 16, 2009 (5:56) The Decision Making Unit for Cloud Computing Very interesting point of discussion. I would be very interested to hear your results.