Follow-up to Using Wordles for Competitive Intelligence

This is just a quick follow-up to my post on using word clouds or wordles for competitive intelligence. ScrewTinny – the competitive marketing intelligence service that I’m developing, now creates wordles based on vendors’ marketing copy, but there was a problem when looking at wordles containing the marketing copy for more than one product. I’ve […]

Enterprise Service Bus (ESB) REPAMA findings published

Just a quick note to say that the REPAMA Segment Analysis Study into the Enterprise Service Bus (ESB) has been published on the site.  The ESB is a segment that Lustratus knows well as we’ve carried out strategic marketing work for most of the key protagonists at some point.  That said, there were a […]

Book recommendation

I’d like to recommend a book today.  I came across it a couple of weeks ago and whilst I don’t know the author, it felt like it was written by someone I knew.  It’s well worth a read if you’re in product marketing, product management or strategic marketing planning.  It’s called quite simply “Product Marketing […]