The marketing strategies of open source versus closed source ESBs

I’m continuing my series of blog entries where I am sharing some early results from REPAMATron – my automated competitive marketing intelligence gathering tool. In this entry I’m looking at the difference in marketing strategy between open source and closed source enterprise service buses (EBSs). REPAMATron automates my REPAMA competitive marketing intelligence methodology and is […]

First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market

If you’ve been following this blog you’ll know that I analyse the marketing tactics and strategies of high-tech vendors – mainly in the infrastructure software space. It’s… …an emotional day for me as I share the first output from my automated competitive marketing intelligence gathering system – REPAMATron. Well perhaps it’s not that emotional, but […]

The Characteristics of a Technology Reading Ease Index

I wrote the other day about the need for a Technology Reading Ease Index. I’ve been thinking about how it might work so here are my current thoughts. The problem I am looking to solve is that I want to be able to rate the readability of different technology vendors’ marketing copy. As I explained […]

Visualising competitive market intelligence – some early output from REPAMATron

As I mentioned in a previous post I’m in the process of automating REPAMA – our competitive marketing intelligence methodology. It’s quite a task and I’ve not been able to focus as much time on the project as I would have liked, but it’s coming along. REPAMA visualises competitive intelligence. I created the REPAMA methodology […]

PIPESCOM – Because the world needs yet another acronym…

I just can’t help myself. No seriously, I have no choice here but to introduce yet another acronym but at least this one doesn’t have three letters. So how did PIPESCOM come about and what does it mean? Our REPAMA methodology compares and contrasts different vendors’ marketing approaches by reverse-engineering their positioning and messaging strategies. To […]

Appistry and 3Tera Under the REPAMA Microscope

I’ve just uploaded the first draft of my latest Cloud Computing REPAMA Segment Analysis Study. This time I’ve looked at a couple of vendors in the Cloud Software / Cloud Management / Application Services Management segment (using the Lustratus REPAMA Cloud Computing market taxonomy / segmentation model). Specifically I’ve reverse-engineered the key go-to-market strategies of […]

Value Proposition Categories – MITICOR

I’ve been working on a way of categorising value propositions for some time. I’ve arrived at something I refer to as MITICOR which I believe represents the atomic value proposition elements. By this I mean that all business to business value propositions can be broken down into these 7 base elements. I’m sure I will refine […]