The marketing strategies of open source versus closed source ESBs

I’m continuing my series of blog entries where I am sharing some early results from REPAMATron – my automated competitive marketing intelligence gathering tool. In this entry I’m looking at the difference in marketing strategy between open source and closed source enterprise service buses (EBSs). REPAMATron automates my REPAMA competitive marketing intelligence methodology and is […]

First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market

If you’ve been following this blog you’ll know that I analyse the marketing tactics and strategies of high-tech vendors – mainly in the infrastructure software space. It’s… …an emotional day for me as I share the first output from my automated competitive marketing intelligence gathering system – REPAMATron. Well perhaps it’s not that emotional, but […]

The Characteristics of a Technology Reading Ease Index

I wrote the other day about the need for a Technology Reading Ease Index. I’ve been thinking about how it might work so here are my current thoughts. The problem I am looking to solve is that I want to be able to rate the readability of different technology vendors’ marketing copy. As I explained […]

Taking an automated look at marketing the Enterprise Service Bus (ESB)

As you’ll have read elsewhere in these pages I’ve decided to test REPAMATron – my automated marketing analysis software, by pointing it at the way ESB vendors take their products to market. As I’ve mentioned before, REPAMATron is a project that looks to automate the REPAMA methodology for analysing and visualising vendors’ go-to-market strategies from […]

Visualising competitive market intelligence – some early output from REPAMATron

As I mentioned in a previous post I’m in the process of automating REPAMA – our competitive marketing intelligence methodology. It’s quite a task and I’ve not been able to focus as much time on the project as I would have liked, but it’s coming along. REPAMA visualises competitive intelligence. I created the REPAMA methodology […]