Truth Denied? The Software Appliance Revisited.
As I mentioned in my last blog entry I’ve had a minor disagreement with Blake Dournaee of Intel over…
…whether spin was used in the naming of the product category in which the folks at Intel have placed their SOA security/acceleration technology. You can read about our failure to find common ground as well as our apparent inability to handle each other’s blog comments correctly here. But whilst I was writing that blog I thought I’d dwell a little and idly speculate at what might lie behind Intel’s naming strategy. And before I do so I have to declare an interest. I am a big fan of the marketing techniques that Intel has used here. It’s a smart… Continue reading
Posted in All Blog Categories, Competition and Competitive Intelligence, marketing, Marketing Strategy, Marketing Tactics, positioning, product category, product name, SOA and Integration | 
appliance, competition, depositioning, intel, positioning, soa, soa expressway, software appliance | 
2 CommentsTruth Denied?
Plagiarism is the sincerest form of flattery – or something like that. Anyway I’m sure Blake Dournaee of Intel will forgive me for borrowing the title for this blog…
…from his own “Truth Denied” blog entry on his Truth in SOA blog. Follow the link and you’ll see that Blake is a little aggrieved at a previous blog entry of mine where I suggested that Intel was using spin when describing something as both an appliance and software.
Now I’m also a little aggrieved because in his post Blake seems to suggest that he attempted to wield the sword of truth by posting a clarifying comment on this site but, he claims that his comment… Continue reading
New Report From Lustratus Research: A Competitive Review of SOA Appliances
We’ve just posted a new report up at www.lustratus.com that looks at a number of vendors offering devices that promise to lessen the burden of managing, accelerating and securing a service oriented architecture.
Authored by my colleague Steve Craggs, the report looks at “appliances” including IBM’s DataPower range, Layer 7′s SecureSpan XML Appliance and Intel’s SOA Expressway. I say “appliances” in inverted commas because Intel’s product is wonderfully described as a software “appliance”. Surely the award for the most spin in a product category goes to Intel.
The document can be found here. Steve tells me that he’s planning to look at devices from the likes of Solace Systems and TIBCO in future reports.
Danny Goodall
Related… Continue reading
Posted in All Blog Categories, Competition and Competitive Intelligence, research, SOA and Integration, Vendor-Related Posts | Competition and Competitive Intelligence, competitive, Danny Goodall, datapower, device, ibm, intel, layer7, SecureSpan, soa expressway, solace systems, steve craggs, tibco | 5 Comments
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- Part 2 – First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market
- First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market
- WSO2 – Fits in between Talend and FuseSource…
- WSO2, or rather one of its competitors, has thrown its hat into the ring
- Wordcount.org – it counts words…
Recent Comments
May 12, 2011 (12:01) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? Hmm. I really do like the name Sarah but what about my ego? If I were to call the index 'GoodRead...
May 12, 2011 (11:36) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? I suggest calling it the GoodRead Index. Maybe it's over-reaching a bit, but you'll just have to ...
October 14, 2010 (4:19) Truth Denied? The Software Appliance Revisited. I hope you could tell that I was being more than a little flippant here Jacques. Perhaps I should...
October 13, 2010 (1:56) Truth Denied? The Software Appliance Revisited. Allow me to disagrre. At a customer, we have used Datapower for years to process XML (BTW, it is ...
June 7, 2010 (4:38) New Report From Lustratus Research: A Competitive Review of SOA Appliances Pete,Thanks for your comments, and those of your colleague. I think Danny has answered the 'mar...
June 4, 2010 (4:03) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hi,I'd very much like to develop a point made in the report where it is asserted that software ...
May 6, 2010 (12:35) New Report From Lustratus Research: A Competitive Review of SOA Appliances Thanks for your comment Blake. This is a marketing-focused blog that looks at different vendors' ...
May 5, 2010 (1:23) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hello There - It seems that this is a very provocative report, especially with respect to the sta...
April 14, 2010 (2:57) The Decision Making Unit for Cloud Computing Nice Technology Related Blog. Will visit again.
October 16, 2009 (5:56) The Decision Making Unit for Cloud Computing Very interesting point of discussion. I would be very interested to hear your results.