New Report From Lustratus Research: A Competitive Review of SOA Appliances

We’ve just posted a new report up at www.lustratus.com that looks at a number of vendors offering devices that promise to lessen the burden of managing, accelerating and securing a service oriented architecture. Authored by my colleague Steve Craggs, the report looks at “appliances” including IBM’s DataPower range, Layer 7’s SecureSpan XML Appliance and Intel’s […]

Updated High Performance Messaging Report

Just a quick note to say that the updated High Performance Messaging REPAMA Segment Analysis Study has been uploaded to the Lustratus site.  It now contains the reverse-engineered product marketing strategy for TIBCO’s Messaging Appliance P-7500.  Existing customers and Lustratus research subscription holders will already have been contacted with details of free upgrades. Following on […]

TIBCO eats itself

Cannibalization.  You don’t get to see that very often unless something strange has happened.  No, I’m not talking about the act of eating the flesh of the same species.  Instead I’m referring to where a vendor eats into its own sales by promoting one of its products ahead of another in the same market.  It […]

REPAMA Guide Now Online

Despite being available in “beta” form to REPAMA users for some time, I finally got round to packaging up a publicly downloadable version of the Lustratus REPAMA Guide. This can be downloaded from Lustratus.com for no charge. I should say a big thank you to clients, colleagues and everyone else who has provided feedback on […]

An “average” marketing strategy

Mean.  It’s a great word isn’t it.  But what does mean, mean?  If you see what I mean.  It’s either hateful, the intended meaning of something or, as I want to use it here – an average.  In this case it’s the “average” marketing strategy for a specific marketing segment.  What would be the value […]

“We all target the same prospects”

We all target the same prospects! I hear this a lot in the high-tech marketing world.  Organisations tell me that when they are prospecting they and their competitors target the same organisations and the same people. I want to highlight how assumptions like this can be very dangerous in competitive marketing.  It’s lazy to assume […]

A quantum of Solace? (Systems)

So, as I mentioned in my previous blog that Lustratus has been looking at companies in the High Performance Messaging (middleware) space recently.  A couple of ex-colleagues from Sonic (Dave Clare and Annalisa Sarasini) have both found themselves in this space, with Solace Systems and 29West respectively.  My colleague Steve Craggs is looking to produce […]

Focus and 8 fingered gloves

I remember using the phrase “You’re marketing 8 fingered gloves” with a client a few years ago.  And without wanting to show any disrespect to those unfortunate or fortunate enough to have more than 5 digits on each hand, I think it illustrates perfectly the dilemma that some technology vendors face. Imagine you are the […]