strata

Audience strata mismatch

earmegaphone

If I were to write in this blog

“18th century art has always been my passion.  It’s my belief that mid-18th century, art, as captured by oil on canvas, has never been surpassed in terms of quality.”

You may ask what on earth that has to do with you – a visitor to a blog about high-technology marketing.  You’d be right to question it because I’d obviously written the wrong thing to the wrong audience.  My message may have been exactly what I wanted to say but I chose the wrong audience to deliver it to.  As it happens, I’m afraid I’m a bit of a philistine when it comes to art appreciation – but hopefully… Continue reading


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  • Gravatar icon of Danny Goodall Danny Goodall
    May 12, 2011 (12:01)
    The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? Hmm. I really do like the name Sarah but what about my ego? If I were to call the index 'GoodRead...
  • Gravatar icon of Sarah Bourne Sarah Bourne
    May 12, 2011 (11:36)
    The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? I suggest calling it the GoodRead Index. Maybe it's over-reaching a bit, but you'll just have to ...
  • Gravatar icon of Danny Goodall Danny Goodall
    October 14, 2010 (4:19)
    Truth Denied? The Software Appliance Revisited. I hope you could tell that I was being more than a little flippant here Jacques. Perhaps I should...
  • Gravatar icon of Jacques Talbot Jacques Talbot
    October 13, 2010 (1:56)
    Truth Denied? The Software Appliance Revisited. Allow me to disagrre. At a customer, we have used Datapower for years to process XML (BTW, it is ...
  • Gravatar icon of Steve Craggs Steve Craggs
    June 7, 2010 (4:38)
    New Report From Lustratus Research: A Competitive Review of SOA Appliances Pete,Thanks for your comments, and those of your colleague. I think Danny has answered the 'mar...
  • Gravatar icon of Pete Logan Pete Logan
    June 4, 2010 (4:03)
    New Report From Lustratus Research: A Competitive Review of SOA Appliances Hi,I'd very much like to develop a point made in the report where it is asserted that software ...
  • Gravatar icon of Danny Goodall Danny Goodall
    May 6, 2010 (12:35)
    New Report From Lustratus Research: A Competitive Review of SOA Appliances Thanks for your comment Blake. This is a marketing-focused blog that looks at different vendors' ...
  • Gravatar icon of Blake Dournaee Blake Dournaee
    May 5, 2010 (1:23)
    New Report From Lustratus Research: A Competitive Review of SOA Appliances Hello There - It seems that this is a very provocative report, especially with respect to the sta...
  • Gravatar icon of SaaS SaaS
    April 14, 2010 (2:57)
    The Decision Making Unit for Cloud Computing Nice Technology Related Blog. Will visit again.
  • Gravatar icon of Zaki Usman Zaki Usman
    October 16, 2009 (5:56)
    The Decision Making Unit for Cloud Computing Very interesting point of discussion. I would be very interested to hear your results.