Progress Software to Restructure Again – Changing Corporate DNA
I see that Progress Software is in the midst of another restructuring and that to achieve this it will shed 12%-14% of the workforce.
This article details the problem and describes how “One Progress”, an alignment of the different divisions under the same banner, is the plan to turn the company around. I for one really hope that Progress can find some upward momentum. I worked for Progress for many years and still have some close friends at the company and its demise and inability to capitalise on the excellent technology it produces frustrated me then and it saddens me now.
President and Chief Executive Rick Reidy is tasked with a tough mission. To turn around a company whose main… Continue reading
A Market Landscape/Taxonomy/Segmentation Model for Cloud Computing
I’ve completed the first draft of the cloud computing segmentation model upon which we will build our REPAMA studies.
As I’ve mentioned before along my journey to arrive at this model, I’ve found the cloud computing market to have quickly become crowded and confused. This is largely due to the ease at which “traditional” vendors have re-repositioned themselves to catch the cloud computing wave.
The other issue of course is that over time cloud computing will cease to be a new paradigm and will quickly become the way consumers and businesses avail themselves of computing services. So what I’m seeing here is a market in transition where just about every category in traditional software sales will have an… Continue reading
Posted in All Blog Categories, cloud computing, Competition and Competitive Intelligence, go-to-market, marketing, Marketing Strategy, research, segmentation, taxonomy | 
10Gen MongoDB, 3Tera AppLogic, Aconex, Advologix, Altor Networks, Amazon EBS, Amazon EC2, Amazon S3, Amazon SimpleDB, Amazon SQS, Amitive, Apache CouchDB, Apache HBase, Appian Anywhere, Appistry, AppJet, AppNexus, AppZero, Aptana, Aria Systems, Aster DB, Beam4d, Beowulf, Blink Logic, Boomi, Box.net, brad buck, Bungee Labs Connect, Caspio, Cassandra, Cast Iron, christofer hoff, Clickability, Cloud42, Cloud9 Analytics, CloudFoundry, CloudStatus, ClusterSeven, CohesiveFT, CohesiveFT VPN Cubed, ColdLight Neuron, Collabnet, Concur, CrownPoint, CTERA, CTERA Portal, Danny Goodall, DataSynapse, Desktoptwo, DirectLaw, DocLanding, DropBox, Dynamsoft, Dynect, Elastichosts, Elastra, EMC Atmos, Engine Yard, Enomaly Enomalism, enStratus, Etelos, Eucalyptus, eVapt, FathomDB, Fios, Flexiscale, Force.com, Gemstore Gemfire, Gigaspaces, Globus Toolkit, gnip, Google App Engine, Google Apps, Google BigTable, GridLayer, Hadoop, Hosting.com CloudNine, HubSpan, Hyperic, Hypertable, iaas, IBM Lotus Live, iCIMS, InfoBright, Informatica iTRICITY, Joyent Accelerators, JungleDisk, K2 Analytics, Kaavo, Knowledge TreeLive, LayeredTech, LiveOps, LoadStorm, LogiXML, LongJump, LucidEra, lustatus, Lustratus, market landscape, marketing strategy, memcached, Mercury, mezeo software, Microsoft BizTalk Services, Microsoft SDS, Mosso Cloud Files, Mosso Cloud Servers, Mosso Cloud Sites, Mozy, MS Azure Services Platform, MSDynamics, MuleSource Mule OnDemand, NetDocuments, NetSuite, NewRelic, Ning, Nirvanix, NIST, Oco, on-demand, OneNetwork, Open.ControlTier, OpenCloud, opencrowd, OpenNebula, OpenQRM, OpenRSM, OpSource, OpSource Connect, Oracle Coherence, Oracle On Demand, paas, Panaroma, Parallels, ParaScale, Parature, peter laird, Peter Mell, PingIdentity, PivotLink, Platform, professional services, Qrimp, Quantivo, Questys, rackspacecloud, Redi2, Reductive Labs Puppet, REPAMA, Responsys, Rightnow, RightScale, Rollbase, rPath, saas, Salesforce.com, Scalr, segmentation, Sertifi, Serve Path GoGrid, SkyTap, SnapLogic, SnapLogic SaaS Solution Packs, SOASTA, SpringCM, SpringSource, Sterna, Strategic Marketing, StreetSmarts, Success Metrics, Sun Grid Engine, Symplified, Syncplicity, Taleo, taxonomy, tendril inc., TerraCotta, Terremark, TIBCO Silver, Tim Grance, Tokyo Cabinet, Trigence, Vaultscape, Vertica, VMWare vSphere, Vordel, Workday, Workxpress, Xactly, Xero, Xeround, Xythos, Ylastic, Zembly, Zmanda, Zmanda Cloud Backup, Zoho, Zuora | 
11 CommentsCloud Computing Wordle REV 4 – A list of Cloud Computing Vendors
Continuing the research I’ve documented in these pages…
…I’ve either stumbled across, been gently reminded or have been actively asked to include specific vendors in the list of cloud computing vendors.
So here’s REV 4.
The actual list of vendors is shown in the tag list below. Also included in the Wordle is a list of the categories and classifications from DRAFT 1 of our market segmentation model which I will post here soon.
Danny Goodall
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Posted in All Blog Categories, cloud computing, marketing, segmentation | 10Gen MongoDB, 3Tera AppLogic, Aconex, Advologix, Altor Networks, Amazon EBS, Amazon EC2, Amazon S3, Amazon SimpleDB, Amazon SQS, Amitive, Apache CouchDB, Apache HBase, Appian Anywhere, Appistry, AppJet, AppNexus, AppZero, Aptana, Aria Systems, Aster DB, Beam4d, Beowulf, Billing, Blink Logic, Boomi, Box.net, Bungee Labs Connect, Caspio, Cassandra, Cast Iron, Clickability, cloud computing, Cloud Management, Cloud42, Cloud9 Analytics, CloudFoundry, CloudStatus, ClusterSeven, CohesiveFT, CohesiveFT VPN Cubed, ColdLight Neuron, Collabnet, Compute, Concur, CRM, CrownPoint, CTERA, CTERA Portal, Danny Goodall, DataSynapse, Desktoptwo, DirectLaw, DocLanding, DropBox, Dynamsoft, Dynect, Elastichosts, Elastra, EMC Atmos, Engine Yard, Enomaly Enomalism, enStratus, Etelos, Eucalyptus, eVapt, FathomDB, Financials, Fios, Flexiscale, Force.com, Gemstore Gemfire, Gigaspaces, Globus Toolkit, gnip, Google App Engine, Google Apps, Google BigTable, GridLayer, Hadoop, Hosting.com CloudNine, HubSpan, Hyperic, Hypertable, IBM Lotus Live, iCIMS, InfoBright, Informatica On-Demand, iTRICITY, Joyent Accelerators, JungleDisk, K2 Analytics, Kaavo, Knowledge TreeLive, LayeredTech, Legal, LiveOps, LoadStorm, LogiXML, LongJump, LucidEra, Lustratus, marketing strategy, memcached, Mercury, mezeo software, Microsoft BizTalk Services, Microsoft SDS, Mosso Cloud Files, Mosso Cloud Servers, Mosso Cloud Sites, Mozy, MS Azure Services Platform, MSDynamics, MuleSource Mule OnDemand, NetDocuments, NetSuite, NewRelic, Ning, Nirvanix, Oco, Open.ControlTier, OpenCloud, opencrowd, OpenNebula, OpenQRM, OpenRSM, OpSource, OpSource Connect, Oracle Coherence, Oracle On Demand, Panaroma, Parallels, ParaScale, Parature, PingIdentity, PivotLink, Platform, Qrimp, Quantivo, Questys, rackspacecloud, Redi2, Reductive Labs Puppet, REPAMA, Responsys, Rightnow, RightScale, Rollbase, rPath, Sales, Salesforce.com, Scalr, Sertifi, Serve Path GoGrid, SkyTap, SnapLogic, SnapLogic SaaS Solution Packs, SOASTA, Software Services, SpringCM, Sterna, Strategic Marketing, StreetSmarts, Success Metrics, Sun Grid Engine, Symplified, Syncplicity, Taleo, TerraCotta, Terremark, TIBCO Silver, Tokyo Cabinet, Trigence, Vertica, VMWare vSphere, Vordel, wordle, Workday, Workxpress, Xactly, Xero, Xeround, Xythos, Ylastic, Zembly, Zmanda, Zmanda Cloud Backup, Zoho, Zuora | Leave a commentCloud Computing Market Segmentation – What is the role of the Channel? – Part 4
Continuing my quest to segment the cloud computing market, I’m now looking at the role a channel might play in cloud computing…
…and I’m struggling a little to map the traditional channel role onto cloud. But here are my current thoughts.
There are some obvious areas in the cloud taxonomy/segmentation that look like a good old fashioned software sales model. So first let’s start with my draft / work in progress taxonomy/segmentation to help anchor the discussions in something solid. BTW draft/work in progress means that it will change.
Cloud Software
So the Cloud Software segment looks like a traditional software business. Using Brad Buck’s definition for this segment:
Cloud Software is off-the-shelf software that can be used to… Continue reading
Cloud Computing Taxonomy – A Nice Definition With a Little Structure too – Part 3
As mentioned earlier in these pages I’m documenting my quest to arrive at a market segmentation model of the cloud computing market. This will allow me to perform a series of REPAMA competitive marketing studies into various vendors in the cloud computing space. I’m uncovering more and more interesting research as I go and one such piece is described below.
The smart people at NIST (The US Governmental agency responsible for something or other – standards I think) have released some interesting work on cloud computing. Aimed at reaching a common set of definitions around cloud computing and its use cases, but recognising that these will change over time, their work can be found here.
I’ve reproduced some sections… Continue reading
Posted in All Blog Categories, cloud computing, Competition and Competitive Intelligence, go-to-market, marketing, Marketing Strategy, product marketing, segmentation, taxonomy | cloud computing, competitive, Danny Goodall, definitions, Lustratus, market taxonomy, marketing strategy, NIST, Peter Mell, product marketing, proposition segmentation, REPAMA, Strategic Marketing, Tim Grance | Leave a commentCloud Computing REPAMA – Taxonomy and the Role of Professional Services – Part 2
I’m continuing the REPAMA Segment Analysis Study into the Cloud Computing market attempting to arrive at a solid market segmentation and two things have become very clear.
Firstly, every vendor with a remotely related proposition appears to have added the word “cloud” to their product name, presumably in an attempt to bask in the reflected glory that cloud computing provides, perhaps in an effort to appease their investors. This means that there are a large number of vendors claiming to be part of specific segments that may or may not have legitimate claims. This makes the process I’m going through confusing and messy. And if I, as a marketing analyst am having problems, I wonder what sort of success a… Continue reading
Posted in All Blog Categories, cloud computing, Competition and Competitive Intelligence, marketing, Marketing Strategy, product category, product marketing, segmentation, taxonomy | brad buck, channel, cloud computing, competition, Danny Goodall, early market, Lustratus, marketing strategy, opencrowd, peter laird, positioning, product marketing, professional services, proposition segmentation, REPAMA, segmentation, Strategic Marketing, taxonomy, tendril inc. | Leave a commentUpdated Lustratus REPAMA Guide
Just a quick note to say that I’ve updated the Lustratus REPAMA Guide to version 1.1. I’ve added three more studies that have been part of our analysis for some time but hadn’t quite found their way into the guide.
These are:
- Depositioning focus
- Differentiation strategy
- Perceived threat
All of these studies are concerned with interpreting how the vendors under scrutiny approach competitive differentiation in one way or another and are now explained in the guide.
The Lustratus REPAMA guide is available for download, and for the first time in HTML format. Click here for more information.
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Posted in All Blog Categories, communication, Competition and Competitive Intelligence, go-to-market, marketing, Marketing Strategy, Marketing Tactics, positioning, product management, research | Competition and Competitive Intelligence, competitive, Danny Goodall, Lustratus, marketing strategy, product marketing, REPAMA, research, Strategic Marketing | Leave a commentTIBCO acquires DataSynapse
Well, well, well. TIBCO announced an interesting move yesterday. It has acquired DataSynapse in a cash transaction valuing DataSynapse at $28M.
TIBCO calims that this will strengthen and compliment its distributed and cloud computing initiatives. We work for a lot of high-tech vendors and you get to know a lot of people and I have to say that the DataSynapse crowd are/were amongst the best. Not just good human beings but incredibly bright and innovative engineers.
The problem DataSynapse had was the tsunami that hit their customer base in the shape of the world-wide financial crisis. Almost overnight their remaining prospect base stopped spending while they took stock and a significant proportion of their existing customers either ceased to exist… Continue reading
We’ve moved
Lustratus’ REPAMA consulting business has moved house. Well strictly speaking we’re still at the “Can’t remember where we put the ironing board and has anyone seen the cat?” stage of the move. But we’ve taken the first step by moving the repama.typepad.com blog to it’s shiny new location at www.lustratusrepama.com. So whilst it’ll be a while before we fling open the doors and invite the neighbours around for drinks, we’ve at least got somewhere to sleep tonight.
The problem was that the Lustratus REPAMA proposition had outgrown it’s home at www.lustratus.com which was always designed to be a place for end users and other interested parties to read and download Lustratus’ published research on infrastructure software issues. … Continue reading
Different differentiation for diffidents? (Corporate Shyness)
I hope you like the alliterative heading for the blog which was born from some work I’ve been doing recently for a client. I’m not sure that diffident is exactly the right word but there was no way that I was going to ditch it when it looks so beautiful set against all those “diff” words.
Anyway, I was struck recently by the reluctance of some people to fully embrace the concept and importance of aggressive differentiation. Whilst I’ve long understood that different types of people reach decisions about products (and lots of other things too) in different ways based on our bias towards one of the following psychological functions (Intuition, thinking, feeling and sensing), I’ve seldom before… Continue reading
Posted in All Blog Categories, communication, Competition and Competitive Intelligence, differentiation, go-to-market, marketing, Marketing Strategy, positioning, product marketing, usp, Vendor-Related Posts | competition, competitive, Competitive Marketing, competitor, Danny Goodall, differentiation, Lustratus, marketing strategy, oracle, product marketing, REPAMA, Strategic Marketing | 1 Comment
- On Informatica, Evangelism, Audience Strata and BIG-DATA
- The marketing strategies of open source versus closed source ESBs
- Part 2 – First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market
- First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market
- WSO2 – Fits in between Talend and FuseSource…
- WSO2, or rather one of its competitors, has thrown its hat into the ring
- Wordcount.org – it counts words…
Recent Comments
May 12, 2011 (12:01) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? Hmm. I really do like the name Sarah but what about my ego? If I were to call the index 'GoodRead...
May 12, 2011 (11:36) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? I suggest calling it the GoodRead Index. Maybe it's over-reaching a bit, but you'll just have to ...
October 14, 2010 (4:19) Truth Denied? The Software Appliance Revisited. I hope you could tell that I was being more than a little flippant here Jacques. Perhaps I should...
October 13, 2010 (1:56) Truth Denied? The Software Appliance Revisited. Allow me to disagrre. At a customer, we have used Datapower for years to process XML (BTW, it is ...
June 7, 2010 (4:38) New Report From Lustratus Research: A Competitive Review of SOA Appliances Pete,Thanks for your comments, and those of your colleague. I think Danny has answered the 'mar...
June 4, 2010 (4:03) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hi,I'd very much like to develop a point made in the report where it is asserted that software ...
May 6, 2010 (12:35) New Report From Lustratus Research: A Competitive Review of SOA Appliances Thanks for your comment Blake. This is a marketing-focused blog that looks at different vendors' ...
May 5, 2010 (1:23) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hello There - It seems that this is a very provocative report, especially with respect to the sta...
April 14, 2010 (2:57) The Decision Making Unit for Cloud Computing Nice Technology Related Blog. Will visit again.
October 16, 2009 (5:56) The Decision Making Unit for Cloud Computing Very interesting point of discussion. I would be very interested to hear your results.