Its déjà vu all over again. It was just under a year ago that I wrote about a massive restructuring at Progress Software, and here am I about to do the same again. But in the words of the song, this time I know it’s for real.
Progress appears to have finally thrown in the towel in a number of the market segments that it competes in. From the press release that accompanied the announcement, it is clear that some deep corporate soul searching has gone on over the past several months and that somebody finally had the balls to introspect and ask “What is Progress Software good at?”. Having the corporate balls to ask the question… Continue reading
I see that Progress Software is in the midst of another restructuring and that to achieve this it will shed 12%-14% of the workforce.
This article details the problem and describes how “One Progress”, an alignment of the different divisions under the same banner, is the plan to turn the company around. I for one really hope that Progress can find some upward momentum. I worked for Progress for many years and still have some close friends at the company and its demise and inability to capitalise on the excellent technology it produces frustrated me then and it saddens me now.
President and Chief Executive Rick Reidy is tasked with a tough mission. To turn around a company whose main… Continue reading
Continuing my quest to segment the cloud computing market, I’m now looking at the role a channel might play in cloud computing…
…and I’m struggling a little to map the traditional channel role onto cloud. But here are my current thoughts.
There are some obvious areas in the cloud taxonomy/segmentation that look like a good old fashioned software sales model. So first let’s start with my draft / work in progress taxonomy/segmentation to help anchor the discussions in something solid. BTW draft/work in progress means that it will change.
So the Cloud Software segment looks like a traditional software business. Using Brad Buck’s definition for this segment:
Cloud Software is off-the-shelf software that can be used to… Continue reading
As mentioned earlier in these pages I’m documenting my quest to arrive at a market segmentation model of the cloud computing market. This will allow me to perform a series of REPAMA competitive marketing studies into various vendors in the cloud computing space. I’m uncovering more and more interesting research as I go and one such piece is described below.
The smart people at NIST (The US Governmental agency responsible for something or other – standards I think) have released some interesting work on cloud computing. Aimed at reaching a common set of definitions around cloud computing and its use cases, but recognising that these will change over time, their work can be found here.
I’ve reproduced some sections… Continue reading
I’m continuing the REPAMA Segment Analysis Study into the Cloud Computing market attempting to arrive at a solid market segmentation and two things have become very clear.
Firstly, every vendor with a remotely related proposition appears to have added the word “cloud” to their product name, presumably in an attempt to bask in the reflected glory that cloud computing provides, perhaps in an effort to appease their investors. This means that there are a large number of vendors claiming to be part of specific segments that may or may not have legitimate claims. This makes the process I’m going through confusing and messy. And if I, as a marketing analyst am having problems, I wonder what sort of success a… Continue reading
Just a quick note to say that I’ve updated the Lustratus REPAMA Guide to version 1.1. I’ve added three more studies that have been part of our analysis for some time but hadn’t quite found their way into the guide.
- Depositioning focus
- Differentiation strategy
- Perceived threat
All of these studies are concerned with interpreting how the vendors under scrutiny approach competitive differentiation in one way or another and are now explained in the guide.
The Lustratus REPAMA guide is available for download, and for the first time in HTML format. Click here for more information.
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Lustratus’ REPAMA consulting business has moved house. Well strictly speaking we’re still at the “Can’t remember where we put the ironing board and has anyone seen the cat?” stage of the move. But we’ve taken the first step by moving the repama.typepad.com blog to it’s shiny new location at www.lustratusrepama.com. So whilst it’ll be a while before we fling open the doors and invite the neighbours around for drinks, we’ve at least got somewhere to sleep tonight.
The problem was that the Lustratus REPAMA proposition had outgrown it’s home at www.lustratus.com which was always designed to be a place for end users and other interested parties to read and download Lustratus’ published research on infrastructure software issues. … Continue reading