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Taking an automated look at marketing the Enterprise Service Bus (ESB)

As you’ll have read elsewhere in these pages I’ve decided to test REPAMATron – my automated marketing analysis software, by pointing it at the way ESB vendors take their products to market.

As I’ve mentioned before, REPAMATron is a project that looks to automate the REPAMA methodology for analysing and visualising vendors’ go-to-market strategies from the language they use to address their prospects. I’ve chosen the ESB space to test the software because it’s a market I know well and therefore I should be able to decide if the software is making the right sort of inferences behind the language it will be analysing.

At the moment the software is way off alpha release and needs lots of testing… Continue reading

Talend acquires Sopera – Does the World Need “Suck-it-and-see” Global Middleware?

I had a chat with an ex-colleague yesterday who told me that Talend had acquired Germany-based open source SOA platform ‘vendor’ Sopera.

This move came on the back of the news that the company had completed a $34M round of funding and Talend seems to be aiming very high with it’s combined proposition. In the accompanying press release, which is refreshingly bullish and direct, the company is aiming at vendors such as TIBCO, Software AG and Progress Software; describing those vendors’ solutions as ‘proprietary’.

Whilst it will be very interesting to see how Talend embeds the acquired technology into its own offering, it will be even more interesting to see how Talend will massage it’s go-to-market model in the… Continue reading

New Report From Lustratus Research: A Competitive Review of SOA Appliances

We’ve just posted a new report up at www.lustratus.com that looks at a number of vendors offering devices that promise to lessen the burden of managing, accelerating and securing a service oriented architecture.

Authored by my colleague Steve Craggs, the report looks at “appliances” including IBM’s DataPower range, Layer 7′s SecureSpan XML Appliance and Intel’s SOA Expressway.  I say “appliances” in inverted commas because Intel’s product is wonderfully described as a software “appliance”. Surely the award for the most spin in a product category goes to Intel.

The document can be found here. Steve tells me that he’s planning to look at devices from the likes of Solace Systems and TIBCO in future reports.

Danny Goodall

Related… Continue reading

A Refreshing call with GigaSpaces

Steve and I had an interesting and refreshingly different cGigaSpaces Architectureall this morning with GigaSpaces.

They had reached out to us to make sure we knew all about them so that they could be fully represented in each of the categories in our cloud computing market landscape / segmentation / taxonomy where they have a solution.

And after the call I can see that instead of just being in

  • Cloud Software / Compute

They also have a valid claim to

  • Cloud Software / Data

and may be even

  • Cloud Software / Cloud Management ( /Application Services Management )

This raised a bit of a dilemma for me. I certainly want to represent vendors and providers accurately in the segmentation model… Continue reading

Pure Play Application Services Management in Cloud Computing?

taking your pulseSo Steve and I had a briefing call with Kaavo yesterday who have some interesting technology. And it set me thinking about whether there is a market for pure play application services management in the cloud.

Kaavo automates the job of application configuration and management in the cloud. The product – imod, is rules and workflow-based and manages the life-cycle of application provisioning, including deploying and configuring the software components or services required to create the environment in which applications execute.

I hope I’m not dumbing it down too much to say that I think of it as a data centre automation tool that understands how to manage virtual IaaS instead of physical infrastructure. Kaavo’s CEO and founder… Continue reading

TIBCO acquires DataSynapse

DataSynapse

Well, well, well. TIBCO announced an interesting move yesterday. It has acquired DataSynapse in a cash transaction valuing DataSynapse at $28M.

TIBCO calims that this will strengthen and compliment its distributed and cloud computing initiatives. We work for a lot of high-tech vendors and you get to know a lot of people and I have to say that the DataSynapse crowd are/were amongst the best. Not just good human beings but incredibly bright and innovative engineers.

The problem DataSynapse had was the tsunami that hit their customer base in the shape of the world-wide financial crisis. Almost overnight their remaining prospect base stopped spending while they took stock and a significant proportion of their existing customers either ceased to exist… Continue reading

Updated High Performance Messaging Report

TIBCO LogoJust a quick note to say that the updated High Performance Messaging REPAMA Segment Analysis Study has been uploaded to the Lustratus site.  It now contains the reverse-engineered product marketing strategy for TIBCO’s Messaging Appliance P-7500.  Existing customers and Lustratus research subscription holders will already have been contacted with details of free upgrades.

Following on from the blog entry I made when the first version of the report was released I thought I’d show the updated value proposition below.  As I mentioned in a previous blog entry TIBCO’s primary competitive focus is very unusual – it is TIBCO Rendezvous – one of its own products.  The different approach to the market doesn’t stop there as you’ll… Continue reading

An ESB is an ESB is an ESB – n’est pas?

Fish HeadAs the saying goes, if it looks like a fish, smells like a fish and tastes like a fish then the chances are that it is a fish.  Likewise by any measure the products in the recent REPAMA study into the ESB market segment certainly appear to be ESBs but why then is none of the vendors content with describing their products simply as an “ESB”.

As the REPAMA Marketing Element Distribution (MED) chart below shows, the ESB vendors in the study (Microsoft ESB Guidance 1.0, Oracle Service Bus, Progress Sonic ESB, TIBCO ActiveMatrix Service Bus) used the following adjectives, qualifiers, modifiers and euphemisms to describe the offer category of their “ESB”.

Enterprise Service Bus (ESB) REPAMA findings published

ESBs - REPAMA SASJust a quick note to say that the REPAMA Segment Analysis Study into the Enterprise Service Bus (ESB) has been published on the Lustratus.com site.  The ESB is a segment that Lustratus knows well as we’ve carried out strategic marketing work for most of the key protagonists at some point.  That said, there were a number of surprises – chief amongst these was some of the competitive differentiation strategies that we saw as well as the markedly different approach taken by Microsoft.

ESBs - REPAMA SAS Summary ReportThe study reverse-engineered the go-to-market strategies of the following vendors and products:

  • Microsoft ESB Guidance 1.0
  • Oracle Service Bus
  • Progress Sonic ESB
  • TIBCO ActiveMatrix Service Bus

In reaction to client feedback, we’ve published two sets… Continue reading

TIBCO eats itself

censored 2Cannibalization.  You don’t get to see that very often unless something strange has happened.  No, I’m not talking about the act of eating the flesh of the same species.  Instead I’m referring to where a vendor eats into its own sales by promoting one of its products ahead of another in the same market.  It is highly unusual for a vendor to be willing to sacrifice sales of one product line to increase another.  In my experience these things usually happen through some form of mistake or oversight in planning.  However, that doesn’t appear to be the case with TIBCO’s recent announcement of the TIBCO Messaging Appliance.

As we suggested in our… Continue reading

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  • Gravatar icon of Danny Goodall Danny Goodall
    May 12, 2011 (12:01)
    The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? Hmm. I really do like the name Sarah but what about my ego? If I were to call the index 'GoodRead...
  • Gravatar icon of Sarah Bourne Sarah Bourne
    May 12, 2011 (11:36)
    The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? I suggest calling it the GoodRead Index. Maybe it's over-reaching a bit, but you'll just have to ...
  • Gravatar icon of Danny Goodall Danny Goodall
    October 14, 2010 (4:19)
    Truth Denied? The Software Appliance Revisited. I hope you could tell that I was being more than a little flippant here Jacques. Perhaps I should...
  • Gravatar icon of Jacques Talbot Jacques Talbot
    October 13, 2010 (1:56)
    Truth Denied? The Software Appliance Revisited. Allow me to disagrre. At a customer, we have used Datapower for years to process XML (BTW, it is ...
  • Gravatar icon of Steve Craggs Steve Craggs
    June 7, 2010 (4:38)
    New Report From Lustratus Research: A Competitive Review of SOA Appliances Pete,Thanks for your comments, and those of your colleague. I think Danny has answered the 'mar...
  • Gravatar icon of Pete Logan Pete Logan
    June 4, 2010 (4:03)
    New Report From Lustratus Research: A Competitive Review of SOA Appliances Hi,I'd very much like to develop a point made in the report where it is asserted that software ...
  • Gravatar icon of Danny Goodall Danny Goodall
    May 6, 2010 (12:35)
    New Report From Lustratus Research: A Competitive Review of SOA Appliances Thanks for your comment Blake. This is a marketing-focused blog that looks at different vendors' ...
  • Gravatar icon of Blake Dournaee Blake Dournaee
    May 5, 2010 (1:23)
    New Report From Lustratus Research: A Competitive Review of SOA Appliances Hello There - It seems that this is a very provocative report, especially with respect to the sta...
  • Gravatar icon of SaaS SaaS
    April 14, 2010 (2:57)
    The Decision Making Unit for Cloud Computing Nice Technology Related Blog. Will visit again.
  • Gravatar icon of Zaki Usman Zaki Usman
    October 16, 2009 (5:56)
    The Decision Making Unit for Cloud Computing Very interesting point of discussion. I would be very interested to hear your results.