http://www.lustratusrepama.com/uncategorized/positioning-and-the-positioning-statement/ Competitive marketing intelligence and consultancy Fri, 18 Dec 2009 08:12:49 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.lustratusrepama.com/uncategorized/positioning-and-the-positioning-statement/comment-page-1/#comment-57 An Interesting Piece on Value Propositions from ITSMA | Lustratus REPAMA Fri, 25 Sep 2009 12:34:52 +0000 http://www.lustratusrepama.com/uncategorized/positioning-and-the-positioning-statement/#comment-57 [...] Having said all of that, I do feel that there is a terminological difference between Julie’s value proposition and my own. I think the use that Julie has settled on, and let’s be clear there are no hard and fast defitions for the stuff – it’s a matter of personal preference, is similar, but not identical to some of the elements of what I would refer to as the positioning statement. [...] [...] Having said all of that, I do feel that there is a terminological difference between Julie’s value proposition and my own. I think the use that Julie has settled on, and let’s be clear there are no hard and fast defitions for the stuff – it’s a matter of personal preference, is similar, but not identical to some of the elements of what I would refer to as the positioning statement. [...]

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